Authors: Gerstner, Karl - Kutter, Markus

Publisher: Verlag Arthur Niggli Ltd., Teufen AR 1959

8° - 247pp - 432 illustrations. First edition of The New Graphic Art representing an extensive survey of modern graphic design from its' 19th-century origins until the later 1950s. The design of the book is traditional Swiss Modern -- immaculately typeset and laid out on a consistent 3-column grid, a single type family [Univers] set with a minimum of scale and weight changes. THE NEW GRAPHIC ART was the first graphic design conspectus published as an ideological programme. Text in German, English and French language. Original boards and original slipcase. The slipcase with signs of wear and some humidity stains in the inside covers, otherwise in Good condition